An advertisement I found online that uses at least two propaganda techniques is the guitar hero commercial with Heidi Klum. A technique they used is beautiful people because it has a famous celebrity that is very attractive and seems happy. She is in lingerie and makes playing guitar hero look sexy and fun. Another propaganda technique they used is half truth. The buyer will obviously not be playing like she is because you have to look at your television screen in order to know what keys to push.
The viewer is drawn to the sexiness of Heidi Klum more than the product itself.
ReplyDeleteSex sells!
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